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Guarantee the progressive increase in affirmative purchases to encourage entrepreneurship among minority groups.

Commitment #12

  • Goal 05
    SDG 5 – Gender equality Achieve gender equality and empower all women and girls
  • Goal 10
    SDG 10 – Reduced inequalities Reduce inequality within and among countries

What does this mean?

Minority groups in the Brazilian population need to participate actively in the development of our products.

Society is in constant change

Our responses need to advance together with society. The participation of minority groups expands the perception of needs and solutions.

The power of beauty

For a long time, beauty was defined based on stereotypes. For us, beauty only makes sense when it is plural.

Minority groups

Our diversity strategy permeates five dimensions: gender, race and ethnic origin, persons with disabilities, LGBTI+ and generations.

What is the future vision?

In 2030 we will have a portfolio of products that increasingly meets the different needs and lifestyles of the population, built based on the vision of the actual minority groups.

Back to home

SDG 1 – No poverty End poverty in all its forms everywhere

SDG 3 – Good health and well-being Ensure healthy lives and promote well-being for all at all ages

SDG 5 – Gender equality Achieve gender equality and empower all women and girls

SDG 7 – Affordable and clean energy Ensure access to affordable, reliable, sustainable and modern energy

SDG 8 – Decent work and economic growth Promote inclusive and sustainable economic growth, employment and decent work for all

SDG 9 – Industry, innovation and infrastructure Build resilient infrastructure, promote sustainable industrialization and foster innovation

SDG 10 – Reduced inequalities Reduce inequality within and among countries

SDG 11 – Sustainable cities and communities Make cities inclusive, safe, resilient and sustainable

SDG 12 – Responsible consumption and production Ensure sustainable consumption and production patterns

SDG 13 – Climate action Take urgent action to combat climate change and its impacts

SDG 14 – Life below water Conserve and sustainably use the oceans, seas and marine resources

SDG 15 - Life on land Sustainably manage forests, combat desertification, halt and reverse land degradation, halt biodiversity loss

SDG 17 – Partnerships for the goals Revitalize the global partnership for sustainable development

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