What does this mean?
Ensure the adequate representation of minority groups in the Brazilian population, without any kind of bias and stereotype.
No to stereotypes and biases
When we adequately represent minority groups, we contribute towards that naturalization of diversity and the empowerment of these people.
Communication plays an important role in empowering and reinforcing the identity of minority groups. As one of the biggest advertisers in Brazil, we will assume a leadership stance in pursuit of this representativeness.
Our way of being
Representativeness is part of our way of being and is taken into account in the campaigns for all our brands as a means of contributing to the naturalization of diversity in society.
What is the future vision?
In 2030, we will only have communications that represent the diversity of the Brazilian population, developed based on the vision of the actual minority groups.