What does this mean?
Develop a broad portfolio of products that meet the different needs, personal characteristics and lifestyles of our consumers.
Inspiration to innovate
The diversity of Brazil is one of our major inspirations for innovation. Creating a portfolio of solutions that meets this multiplicity is a challenge that we love.
More than a product
In order to be diverse, the portfolio cannot be discrete. It is necessary to have a complete portfolio with product lines projected for different consumer profiles.
Personal characteristics and lifestyle
We want to develop products that are accessible and that are projected for increasingly diverse consumers, be it in their personal characteristics or in their lifestyles.
What is the future vision?
In 2030 we will have a complete portfolio of inclusive and diverse products, taking into account different personal characteristics, accessibility and lifestyles.