Our history, as Boticário Group, has always been guided by changes and, mainly, by our consumers’ needs. Our way of shopping, working and living changes and develops all the time. However, the pillars we trust in will always remain: our purpose and our essence. Or in other words: Our Way of Being and Doing. Check out Boticário Group five essences.


The sparkle in our eyes reflects on our consumers’ eyes. Sparkling eyes are easy to recognize. It is the desire to make a difference. It is waking up every day willing to do the best for our consumers and the business. It is looking for innovative ways to anticipate our consumers’ desires and create solutions for their needs. It is facing every challenge as a unique opportunity to make our consumers’ eyes shine.


We feel dissatisfied with everything that can be improved. We want to be at the forefront of beauty. Being restless means, every now and then, to shake the status quo up. It is asking yourself: “Okay, this is the way it is, but does it always have to be like that?”. It is being aware that, at Boticário Group, there are lots of projects in search of a protagonist, and this one could be you. It is enjoying innovation, new experiences, discovering new ways to do better and better.


Being always cordial with our co-workers, partners and consumers is the subtle power we have for building the long term. Nurturing relationships is what unites us and makes us stronger every day. It is treating one another with respect and transparency. Talk when you need to talk. The most open and frank conversations bring the best results and help us improve as professionals and people. We nurture good relationships because connections build the best work environment, building a stronger and stronger company every day.


Making decisions and accomplishing missions with agility, through the exercise of autonomy, trust and collaboration. Have you ever stopped to think about how you can be agile in everyday life? Be always ready to make mistakes and learn fast from them. Don’t start alone, create groups, discuss your responsibilities and goals, and have trust: different stories complement each other and go further, faster. It does not mean being in a hurry, but being precise and confident. So, are you agile?


We are responsible for the impact of our attitudes on the company’s results and on society. Responsible success is when success is for everyone: company, employees, partners, and consumers. It is knowing that it is possible to be a great group with great brands without forgetting the details that make up the whole. It is investing while considering each one of us and the society we live in.

SDG 1 – No poverty End poverty in all its forms everywhere

SDG 3 – Good health and well-being Ensure healthy lives and promote well-being for all at all ages

SDG 5 – Gender equality Achieve gender equality and empower all women and girls

SDG 7 – Affordable and clean energy Ensure access to affordable, reliable, sustainable and modern energy

SDG 8 – Decent work and economic growth Promote inclusive and sustainable economic growth, employment and decent work for all

SDG 9 – Industry, innovation and infrastructure Build resilient infrastructure, promote sustainable industrialization and foster innovation

SDG 10 – Reduced inequalities Reduce inequality within and among countries

SDG 11 – Sustainable cities and communities Make cities inclusive, safe, resilient and sustainable

SDG 12 – Responsible consumption and production Ensure sustainable consumption and production patterns

SDG 13 – Climate action Take urgent action to combat climate change and its impacts

SDG 14 – Life below water Conserve and sustainably use the oceans, seas and marine resources

SDG 15 - Life on land Sustainably manage forests, combat desertification, halt and reverse land degradation, halt biodiversity loss

SDG 17 – Partnerships for the goals Revitalize the global partnership for sustainable development